Name: Martin Auer Bakery

Country: Austria

Application: Retail & Presentation

Segment: Bakery

Description: When Martin Auer  took over the family bakery business, he saw an opportunity to combine the three centuries of traditional expertise with a fresh, modern aesthetic. Auer applied an entrepreneurial approach, keeping the existing quality of the products and services, whilst at the same time developing and growing the brand. In the bakery, Tumerplatz, the mail goal was to achieve optimum performance within a complex interior architecture.