Name: Pietro Filipi

Country: Czech Republic

Application: Retail & Presentation

Segment: Fashion Shop

Description: OMS has completed two new retail lighting solutions for high-end Czech fashion brand Pietro Filippi for their stores in Galerie Vankovka, Brno and Arkady Pancrac, Prague. The solutions make use of environmentally friendly LED recessed luminaires and adjustable spotlighting, feature lighting and RGB ambient cove lighting both in the store and in the shop windows. The lighting is managed via interactive control system. In the fitting rooms, lighting can be changed with touch panels which allow for setting of different colours and colour temperatures, depending on which scene the customer prefers to use for illumination of selected items of clothes. Together these flexible lighting tools allow the solutions to follow the principles of retail psychology to create an emotionally engaging and perception-defining experience for customers.